City of Swift Current
CHALLENGE:
Help a small Saskatchewan city grow by making its case for business development that would resonate with corporations across North America and the world.
SOLUTION:
Use Swift Current’s claim to the most clear, sunny days in Canada as a metaphor for the endless opportunities for business growth, building out assets that would get the city noticed at conventions and business meetings.
Promotional video
Without requiring an expensive film shoot, a compelling video was created that could be used to promote the city’s benefits to prospective businesses both online and at conventions.
Business development website
Created to deliver more than an introduction to the city, it also highlighted available business opportunities and tax incentives.
Promotional materials
Finding ways to convey the benefits of Swift Current to key verticals was critical – resulting in segmented sales brochures for relevant audiences.
