The Canadian Elite Basketball League

CHALLENGE:
Help brand and launch a new-to-market professional summer basketball league, The CEBL, and its original six teams.

SOLUTION:
Develop a brand identity, persona, and communications playbook for the league. Create a visual system & naming approach for team brand development & communications.

Help develop launch strategies that drive interest and engagement at both consumer and business levels.

Build and implement processes that set up the internal marketing team to successfully develop strategically & creatively sound communications throughout the year.

Developing a brand belief for purpose

Through the game, we’ll bring Canada closer together.

Samples from the communications playbook

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Championship trophy creation

Strategically created and released early in the process to capture Canada’s attention.

Original six team identity development

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Samples from the creative creation guide

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Basketball has the power to unite communities

A successful first season for the CEBL

• Has crowned the Saskatchewan Rattlers the first-ever CEBL Champions
• Has welcomed the Ottawa Blackjacks as their first expansion team
• Has signed a THREE YEAR DEAL with the CBC