Nike Canada
CHALLENGE:
Inspire the athlete in all of us through innovative and eye-catching creative for Nike’s Canadian audience.
SOLUTION:
Create work that reflects the mindsets of athletes to build greater connection and engagement regardless of the sport.
Social-focused content for Canada’s passion
Content was built with an insider’s tone to show Nike understands what drives a hockey player.
Classic Nike moments
In anticipation of NHL Superstar Steven Stamkos’ return after shattering his right tibia.
Team Canada wins Olympic Gold
Huge sporting moments were planned for and celebrated in real-time.
Launch of Nike Training Club in Canada
The most successful new program launch to date, Canadian women shattered engagement expectations.
Launch manifesto
Creative samples
Quarterly planning & creation ensured communications were seasonally relevant.
Social content with runners in mind
Content ranged from inspirational to product-focused to event-based, all tapping into the mindset of the Canadian runner.