SE Health
CHALLENGE:
In the middle of a pandemic, SE Health – Canada’s largest not-for-profit homecare provider – needed to find new employees while thanking and recognizing current ones who worked through the crisis.
SOLUTION:
A campaign that puts their people in the spotlight, showing the dedication, importance and impact of real SE Health employees at a crucial time.
Launch video
Spotlighting real SE Health staff allowed us to tell a more compelling story while keeping production costs reasonable.
Cut-downs for various media placements
We used our shoot to gather both video and photo assets that SE Health could use across a range of properties even after our initial campaign ended.
