TELUS Health
CHALLENGE:
Help TELUS Health introduce their new virtual mental health counselling service to young Canadians struggling during COVID-19.
SOLUTION:
Create a campaign that acknowledges a familiar feeling during the pandemic – that people simply don’t feel like themselves – and use a strikeout technique to show people reclaiming their identities through the service.
:15 Videos for various media placements
This campaign needed to be executed in a matter of weeks, not months.
Various out-of-home placements
Timing and the challenges of the pandemic meant we needed an idea that could be compelling without a large shoot.
Digital advertising
Our communications needed to be understanding and empathetic while still delivering a clear message with a strong call-to-action.
