Burgundy Asset Management

CHALLENGE:
Burgundy Asset Management was a successful investment manager, but with a dated brand identity that didn’t reflect its offering, values or people.

SOLUTION:
Modernize Burgundy with a modern and professional identity that also put its people and personal touch at the core of the brand.

Comprehensive brand website

The website was redesigned to be mobile-friendly and accommodate their client portal as well as their ongoing thought leadership.

Brand book with the future in mind

Once the project was complete, Burgundy had a brand playbook, and a collection of assets that would support their initiatives for years.

Expertise and professionalism, with a human touch

Founder Tony Arell believed in building personal relationships with clients, and so the new brand included warmer, more personal portraits of every member of the organization by photographer V. Tony Hauser.

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